This venture will also mark Stepathlon's entry into the business to consumer space.
Experts say Dhoni will continue to be relevant.
The film marks the second-most successful opening for leading man Shahid Kapoor after Shaandaar.
The film is set to release next Friday, June 17, but the makers of Udta Punjab are busy fighting the censor board.
Suresh Raina currently endorses Ceat Tyres, Pureplay (apparel brand) and is expected to sign on Intex, a petroleum brand (he launched Repsol by Gulf Oil last year), and a health care brand.
New players from India and abroad have caught the attention of brand managers.
'Fan has become the highest opening-day grosser for the year so far.'
In 2015, e-commerce contributed significantly to the growth in television advertising revenues.
It is all about hitting the ball high and timing it right.
Using Facebook video or YouTube for content distribution is not new.
Company cites copyright issues but users irked by crackdown on VPNs
Currently, Kohli has 13 brands under his belt.
Mondelez has tied up with Warner Bros for its latest film Batman v/s Superman.
The actor launched the Paani Foundation, which has participation from businessmen like Mukesh Ambani, Ratan Tata, Kumar Mangalam Birla.
Airlift may turn out to be Akshay Kumar's best-performing film, surpassing Rowdy Rathore
The current broadcasting platforms believe the road ahead for Netflix might not be a cakewalk
Every year, 1,500-2,000 films are produced in India, losing up to 30 per cent of their business to piracy.
Amitabh Bachchan is the most popular movie star on the platform.
The West Bengal government has tied up with the Indian Institute of Management, Calcutta, to launch a reality show, Egiye Bangla.
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